The Importance of Personal Branding

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One of the best ways to set yourself apart from competing job seekers in the market is to build a personal brand online. “Your personal brand encompasses the offerings you deliver; the assortment of values you advocate for; and the unique resources, skills and knowledge you bring to the table. A well-crafted one can help you gain a competitive edge and boost brand equity, and it can even act as a highly valuable recruitment tool.” Read more about the importance of creating a personal brand online, and how to do so. Not only is this an important tool to attract like minded employees to a company, it is also important for job seekers to consider their social media platforms as an ongoing cover page that encompasses visuals, quotes, and photos that align with their career and personal goals.

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